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Louis Vuitton

Horizon: luggage for the 21st century

After eighteen months of development and three patent applications, a highly innovative range of rolling luggage is here.

Louis Vuitton forged its reputation creating trunks tailor-made for the travelling life. One hundred and sixty years later, it is continuing the tradition with Horizon, its new collection of ultra-lightweight rolling suitcases in bright colors, designed in collaboration with Australian designer Marc Newson. Renowned for his innovative style and versatility, Newson had been using Louis Vuitton luggage for twenty or so years, well before he knew that he would be working with the brand. He approached the challenge of creating an outstanding new line of luggage with gusto and enthusiasm. Today widely acclaimed as the most influential industrial designer of his generation, Newson has worked in a variety of fields ranging from aerospace to technology, as well as furniture and fashion. After working with Louis Vuitton in 2014 on the “Icons and Iconoclasts” project, designing a playful backpack combining the Monogram canvas with colored shearling, the designer has now come up with a new range of luggage that breaks new ground in terms of functionality and travel comfort.

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After eighteen months of development and three patent applications, a highly innovative range of rolling suitcases is here. From the Monogram canvas to a rainbow of seven colors of Epi leather, the contemporary “trunks” are available in two cabin sizes, 50 cm and 55 cm. Made using an exceptionally thin and elastic new composite material, the luggage is shock-absorbent and more lightweight. Even the Monogram canvas has been made almost 50% lighter, while still respecting its original qualities. In a nod to the classic Louis Vuitton trunks, the corners and handles of the new cases are covered in natural leather. Structural elements have been moved outside, allowing for more room inside the case. This well-thought-out design makes the new Louis Vuitton case sturdier and roomier, off ering 15% more volume while dropping in weight. The luggage is designed for those who – like Marc Newson – are obsessed with the possibility of packing everything they need into a given space. The lighter, more resilient new Louis Vuitton suitcase has been tailored to the needs of the 21st-century traveler.

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Parfums Christian Dior

A home reborn under the skies of Grasse

On May 9, 2016, the House of Dior opened the restored Château de la Colle Noire, Christian Dior’s former residence, in a ceremony attended by celebrities including actress Charlize Theron, Paris Opera Ballet director Aurélie Dupont and model Bella Hadid. The designer and perfumer’s cherished Provençal bastide is located in Montauroux near Grasse, a region that inspired him to create his most iconic fragrances. Having fallen under the region’s spell when he first sought refuge there during the Second World War, Christian Dior bought Château de la Colle Noire in 1951, which was at the height of his career.

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This splendid manor house, set amid acres of rolling hills, would become the designer’s hideaway, far from the hustle and bustle of the city, and where he immersed himself in the land of Provence. Little by little, Monsieur Dior transformed the property into a place alive with creativity, art and friendship. He decorated all its rooms with his signature elegance and grace, and threw himself into the planning of a sumptuous garden. Well known for his love of flowers, Christian Dior planted large beds of fragrant roses, jasmine and lavender, and also enjoyed tending to his grapevines, olive trees and other plants. After the restoration

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of the property, which began in 2013, Dior’s treasured haven has now been reborn just as he imagined it in the 1950s. With the assistance of landscape artists, interior decorators and architects, the House of Dior has given the rooms of the residence and its gardens a new lease of life by replanting the designer-perfumer’s favorite flowers. To celebrate this rebirth, the Provençal bastide gives its name to La Colle Noire, a new fragrance created by François Demachy, paying tribute to the Grasse region and the May rose specifically, which has been entwined with Maison Dior’s history from its very beginnings.

 

Christian Dior’s cherished Provençal home is reborn as first imagined by the designer-perfumer in the 1950s.

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DFS

First European venture in Venice

DFS, a key retail player for a clientele of international travelers, has set its course to the City of the Doges for its first European store. Since launching the first Duty Free Shoppers store at Hong Kong airport, the company has continued to explore new regions, rolling out its “T Galleria by DFS” concept all over the world, from Hawaii to Sydney, via Singapore. For its first steps in Europe, DFS has chosen the breathtaking setting of Venice at the heart of an iconic building in the historic center of the city, alongside the Grand Canal. The Fondaco dei Tedeschi, which houses the new department store, was built in the 13th century. Over the years it has become the city’s retail trade hub, where merchants from around the world have traded their finest wares from Europe and the Far East. DFS offers an authentic Venetian experience at its store.

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Restored and revitalized by architects Rem Koolhaas who handled the global architectural renovation and Jamie Fobert in charge of interior design, Fondaco dei Tedeschi is home to a selection of items from prestigious brands, including a majority of Italian design houses as well as local artisans – with exceptional quality guaranteed. The store also epitomizes the Venetian art of living as does AMO, a restaurant run by the Alajmo brothers: Massimiliano – the youngest chef in the world to be awarded three Michelin stars – and Raffaele. Finally, the Fondaco is steeped in culture, with an entire floor dedicated to exhibitions and events open to the general public, changing with the seasons. High quality, Italian lifestyle, art and gastronomy… DFS has put the magic back into that essential travel destination: a Venetian stopover.
 

A prestige store in an enchanting location, combining high quality, art of living and culture.

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Fendi

90 years of unique expertise

In 1926, Fendi opened its very first boutique in Rome. In 2016, the Italian fashion house celebrated ninety years of know-how and reaffirmed its ties to its native city. 2016 saw a program of high-profile events, including a stunning anniversary fashion show staged at the Trevi Fountain. The breathtaking and stylish creations of Karl Lagerfeld – who has served as creative director of Fendi’s women’s collections for more than 50 years – and Silvia Venturini Fendi, Creative Director of Accessories, were presented by models striding down a runway built as a clear platform over the basin of this legendary monument, giving the impression that the models walking on water. The restoration had been completed with Fendi’s support in 2015.

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Christened Legends and Fairy Tales, this couture collection was offered as a chance to escape into fairyland, inspired by the famous Norwegian collection of tales East of the Sun and West of the Moon, with particular homage to the illustrations by Kay Nielsen in the edition first published in 1914. Lagerfeld thus sought to bring to life cherished stories from his childhood and, in particular, fairy tales from the North. Also in honor of its 90th anniversary, Fendi held an exhibition to celebrate the craftsmanship and creativity that have been part of its DNA from the very beginning. Presented on the first floor of the Palazzo della Civiltà Italiana, Fendi Roma: The Artisans of Dreams was conceived to explore the duality and complementarity of heritage and innovation, values that define the artisanal approach to production passed on for generations by the fashion house. Through films, tactile and audiovisual experiences, and optical illusions, this nine-part exhibition offers lyrical and sensory explorations that delve into the traditions and history of Fendi in Rome.

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The close ties between Fendi and the Eternal City are also celebrated in a new book, Fendi Roma. Its pages contain a wealth of historic photographs, editorials and colorful drawings celebrating the epic 90-year history of the Fendi family’s artistic and creative productions. It also recounts the story of a fashion house immensely proud of its Roman identity. The importance of the Italian capital for Fendi’s strategy is evident from its logo, which now features the city’s name, and also through its considerable involvement in the cultural life of Rome. In addition to the renovation of the Trevi Fountain (via its Fendi for Fountains program), Fendi has spearheaded the refurbishment of the Palazzo Fendi and the Palazzo della Civiltà Italiana, where its new head office is located. Rome is a key component of the brand’s identity and remains a vital source of inspiration for Karl Lagerfeld and Silvia Venturini Fendi.

 

A once in a lifetime défilé that marked fashion history.

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Initiatives in 2016

LVMH
Commitments

INSTITUT DES MÉTIERS D’EXCELLENCE
LVMH’s Institut des Métiers d’Excellence (IME) has trained nearly 200 apprentices since it opened in 2014, and now offers 16 apprenticeships in jewelry-making, couture, leathercraft, wine-growing and wine-making in Champagne, watchmaking, the culinary arts, retail design and sales. In 2016, the lineup of IME training programs was expanded internationally, with 12 watchmaking apprenticeships in La Chaux-de-Fonds (Switzerland) initiated by TAG Heuer and Zenith, while in France a new Culinary Arts program was established in partnership with Ferrandi Paris, La Grande Epicerie and a number of big-name chefs. Once again this year saw a 100% pass rate, with 90% of graduates finding employment – almost half of them staying on with the Group – proving that the IME has done well in achieving its objective: to develop employability through specialization and high-quality training, within the Group or in related vocational occupations. The most outstanding apprentices were awarded the IME’s Certificate of Excellence and

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congratulated by Bernard Arnault at the orientation ceremony for new apprentices, held at LVMH’s headquarters and attended by some 400 students, trainers and tutors.
 
LVMH CONNECT
As part of its EllesVMH initiative, LVMH launched a global digital event for the first time in 2016. Women participating in EllesVMH were selected through local networks across the world to become ambassadors for the initiative among their teams. Each of them was tasked with inviting five people – three men and two women – to form a mixed-gender discussion group. These groups then connected to an online platform, where they undertook a workshop on behavioral barriers faced by women in the workplace. A total of more than 1,800 people took part in the initiative across 22 countries and 43 Maisons.

FIRST EDITION OF THE LVMH STORE ENVIRONMENT AWARDS
In 2016, LVMH decided to recognize the best practices for environmental protection put in place by its Maisons at their points of sale by inaugurating the LVMH Store Environment Awards. These prizes are based on eight of the best-known certification systems worldwide (including LEED in the United States and HQE in the European Union), and share a common goal: having environmental considerations built into all store projects right from the outset, when the design brief is being drafted. The first edition of the LVMH Store Environment Awards recognized the achievements of six companies. Loewe was awarded two prizes for its Calle de Goya store in Madrid: one for the store’s refit featuring high-performance insulation and the other for using rail transportation for some of its construction materials. Louis Vuitton was also a double winner: its Santa Monica store in California was recognized for its air quality management and for its efforts to limit the presence of volatile organic compounds (VOCs) in indoor air.

Bvlgari received a prize for installing a system at its New Bond Street store in London to remotely monitor and control energy and water consumption. Other winners were Sephora, for the very low power consumption per square meter of lighting at its Huntington Beach store in California, and Le Bon Marché, for setting up sixteen waste management programs. A special “Lighting” prize was also awarded to the T Galleria Beauty by DFS on Causeway Bay in Hong Kong, whose lighting system has set a record for the lowest power consumption per square meter.

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Bvlgari

The power of seduction

The new Serpenti Seduttori collection reinterprets a symbol of wisdom, life and eternity: the serpent, deeply rooted in the history of mankind and entwined with Bvlgari’s heritage. A symbol of seduction dating back to ancient Greek and Roman mythology, the winding form of the serpent has charmed exotic beauties from Cleopatra to Bvlgari muses, empowering them with its magnetism. The early jewelry pieces and jewelry watches of the 1950s served as an inspiration for the new models of the 21st century, transforming enamels and precious stones into modern, dazzling pieces of beauty. Serpents, with the captivating glint in their eyes, are endowed with new power. The lines they draw create an even more beautiful and captivating figure. Tracing the interlacing of the fingers, the undulations of the wrist, the curve of the neck, dangling gently from the ears: with its bright colors and delicate curves, the Serpenti jewelry collection for women is elegant and sensual, fitting for a modern-day Queen of the Nile. Bvlgari continues to innovate while remaining loyal to its unique and original style with its

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update of the emblematic Serpenti collection. Its dazzling allure is captured in a line of accessories as precious as jewels, and an enchanting line of watches that brings the captivating movement of precious stones to the sublime art of watchmaking. For centuries, legend has bowed down before the coiled serpent, a symbol of time that for 2,700 years has been linked to the history of Rome – the home of Bvlgari. Whether the serpent motif is interpreted realistically or in a geometriand cally abstract form, each Serpenti watch combines all of the Bvlgari hallmarks: love of color, juxtaposition of materials and innovative artisanal techniques, a union of reptilian sinuosity and the wearability of Bvlgari’s legendary Serpenti Tubogas bracelet. Bvlgari’s exceptional know-how, associated with the most distinctive designs, has created these elegant symbols that have firmly established themselves in the history of luxury jewelry. All those who look into the eyes of this dazzling new queen are sure to succumb to her power.

The Serpenti jewelry collection for women is elegant and sensual, fitting for a modern-day Queen of the Nile.

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Hennessy·8

A blend
close
to perfection

For more than two centuries, the history of Hennessy has been indelibly linked to that of the Fillioux family, whose members have taken on the august title of Master Blender, with all its responsibilities, for several generations. In 2016, this saga took on a new dimension, when Yann Fillioux, representing the seventh generation of Master Blenders, officially confirmed the final stage of the training of his nephew Renaud Fillioux de Gironde, to whom he is preparing to pass the torch after 50 years spent safeguarding the future of Hennessy cognacs. Convinced that the eminence of a great tradition rests most of all in its ability to be handed down and enhanced by its heirs, Yann was keen to mark this handing over of the reins with an exceptional flourish by composing an equally exceptional blend: Hennessy·8.

This unique masterpiece is crafted from a meticulous marriage of eight eaux-de-vie, one of which was selected by Renaud, as one of his first creative steps toward becoming the next “guardian of the temple” at the creative helm of Hennessy. The number 8 thus serves as the thread tying together the creation of this nectar. As Yann puts it, this blend is nothing less than “a Master Blender’s dream come true, the embodiment of simplicity and absolute perfection” – a fitting culmination to his half-century of service. Both timeless and contemporary, a beacon for a new generation of Master Blenders, Hennessy·8 also resonates as an homage to freedom and singularity, since its creators had complete liberty in bringing it into being. To give this magnificent cognac a presentation

worthy of its prestige, Hennessy asked artist and designer Arik Levy to dream up a distinctive jewel case. Each Hennessy·8 carafe is made of handblown Baccarat crystal, its design featuring eight inset rings, evoking perpetual movement and renewal. Crowned by its engraved crystal stopper, the bottle is safely ensconced in a custom jewel case made from 25 layers of oak barrel staves, each symbolizing a 10-year layer of Hennessy’s history. A work of art inspired by the beauty of nature, it is also a slice of history and an ode to human creativity. Ingeniously designed, they are the ideal accompaniment for an equally unique blend, and together they offer an especially beautiful tribute to Hennessy, its heritage, its expertise and its values.
 

Master Blender’s dream turned into a masterpiece

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Les Fontaines Parfumées

A laboratory for creation

You need to climb the steep, winding streets of Grasse to reach Les Fontaines Parfumées. Once past its elegant wrought iron gate, you follow a long lane, at the end of which you catch a glimpse of an old stone fountain and the Bastide’s sun-drenched ochre façade interspersed by green shutters. This is the place that, since June 2016, François Demachy and Jacques Cavallier Belletrud – Master Perfumers of Christian Dior and Louis Vuitton respectively – have chosen as their atelier: a unique source of inspiration, where they can both fully pursue their art and their creative process in a way that befits the identity and universe of their two Maisons. Their creative atelier nestles at the heart of an ecosystem that is unique to the world, featuring the entire range of skills and expertise used in fine perfume-making, from flower to flacon. Thousands of these vials are meticulously arranged, in alphabetical order, along the walls or on rotating carrousels. They contain essences and absolutes of various flowers, spices like vanilla and cardamom, sandalwood and other woods, and precious materials like amber.

Some of these raw materials are so fragile that they need to be refrigerated or placed in incubators to be kept in the storehouse behind the atelier. High-precision scales are used to meticulously weigh each ingredient down to the milligram, ensuring the utmost accuracy in the blends designed by the two Master Perfumers. The LVMH Group site dedicated to creating perfumes in Grasse is a testament to its commitment to cultivating the finest skills and expertise right at the source, by supporting young growers and promoting innovation at production sites. As a creative epicentre, Les Fontaines Parfumées aims to stand out as an exemplary site, sharing and handing down exceptional skills. Every year, François Demachy and Jacques Cavallier Belletrud will welcome apprentices from Grasse to Les Fontaines Parfumées, in order to introduce them to the art of creation, a tradition from which they themselves were beneficiaries.
 

From the materials selected to the lighting, nothing has been left to chance in this high-tech creative workshop, where tomorrow’s fragrances are brought to life.

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Guerlain

The wonders of the world of perfumery

Located at 392 Rue Saint-Honoré in Paris, the new Guerlain boutique pays tribute to the profession to which the Maison has owed its renown since 1828: the profession of Perfumer. This exceptional place invites visitors to plunge into the mysterious world of perfume in a spectacular setting, made possible by drawing from Guerlain’s unpublished archives. Signature creations such as L’Eau de Cologne Impériale, Jicky, L’Heure Bleue, Mitsouko, Shalimar, Habit Rouge, L’Homme Idéal and La Petite Robe Noire take the imagination on a journey through both time and space. Echoing this magical quality of perfume, the Saint-Honoré Boutique bridges the past and the present, letting visitors discover 19th-century demijohns (large glass bottles that were used to hold ingredients) and determine their scent profile through an innovative digital consultation. At this store dedicated to the art of perfumery, customers can choose a color for their very own Bee bottle – the Maison’s historic signature – from a new specially designed collection.

Next, the refillable bottle is filled from one of eighteen perfume fountains containing Guerlain’s signature fragrances. The customer then creates their own personalized packaging, selecting a ribbon and bow with the option of having their name engraved on the bottle. The Saint-Honoré Boutique is a hive of creation, colors and materials. It offers an exclusive perfumery experience which the Maison aims to deploy internationally, opening up Guerlain’s marvelous world of perfume-making to fragrance enthusiasts everywhere.
 

The Saint-Honoré Boutique bridges the past and the present, letting visitors discover 19th-century demijohns and determine their scent profi le through an innovative digital consultation.

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Rimowa

Luggage-making
excellence

Over the course of the 20th century, Rimowa – the suitcase and leather goods manufacturer founded in Cologne in 1898 – became one of the leading names in high-quality innovative luggage. In 2016, Dieter Morszeck, grandson of Rimowa’s founder, decided to join forces with the LVMH Group in order to perpetuate the spirit of excellence and long-term vision that have driven his family and the company’s employees for over a century. Dieter Morszeck has sold a majority stake in the company to LVMH, while continuing to hold an equity interest and remaining in the role of joint managing director of the company alongside Alexandre Arnault. This makes Rimowa the Group’s first German brand. Rimowa has built its reputation on designing suitcases that are lightweight and comfortable to use. The German quality of Rimowa’s suitcases sets the global standard for the sector today. Since it was founded by Paul Morszeck, innovation has been central to the company’s strategy. In 1937, his son Richard launched the market’s first aluminum suitcase. Starting in 1950, the parallel-grooved aluminum structure made the luggage instantly

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recognizable and has helped to grow its reputation among a sophisticated international customer base. The launch of the first waterproof metal case in 1976 helped make Rimowa’s luggage the travel companion to leading filmmakers, photographers and journalists. The luggage maker made a technological breakthrough with the launch of the first polycarbonate suitcase in 2000. A patented system of ball bearings ensures optimum stability presand mobility. More recently, in partnership with several major airlines, Rimowa launched the Rimowa Electronic Tag, which simplifies baggage check-in by letting users complete the entire process on their smartphones. Rimowa has a unique heritage and shares the Group’s passion for innovation. The acquisition of Rimowa illustrates the LVMH Group’s desire to offer premium-quality products that draw on Europe’s artisanal traditions.

 

Rimowa has built its reputation on designing parallel-grooved aluminum suitcases that are lightweight and comfortable to use.

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Dom Pérignon

P2, energy at its peak

The Dom Pérignon vintages are unique because of how they evolve. They do not mature in a linear fashion, but in a series of stages, producing windows of expression. We refer to these special moments as “Plénitudes”. They are instants when the wine reveals itself with greater intensity. P2, Dom Pérignon’s Second Plénitude, is the result of at least sixteen years of elaboration. This name reflects the wine’s character. At its peak, P2 is dynamic and bursting with energy, revealing an abundance of aromas on the palate. Dom Pérignon’s dark, mineral, iodic, spicy personality resonates with more intensity and clarity than ever. The champagne house collaborated with contemporary artist Michael Riedel to create a bold new design for P2, which reflects the transformation potential of each Dom Pérignon vintage and the capacity to metamorphose from the First into the Second Plénitude. The artist’s work symbolizes the fundamental ideas of abstraction and the concept of progress, and he extends this universe to explore the nature of Dom Pérignon P2 champagne.

Riedel was inspired by the organic essence of Dom Pérignon P2 1998, the current Second Plénitude, and his design explores superposition and deconstruction. By transforming the words and logos, layering and amassing identifiable graphic features to convey a conceptual message, he truly reflects the nature of Dom Pérignon champagne. Dom Pérignon’s Second Plénitude is a wine for champagne lovers who seek the exceptional. It is for connoisseurs who appreciate the benefits of aging and waiting until the moment is right for tasting. To promote this Second Plénitude internationally, the Maison also invited Christoph Waltz to feature in a short black-and-white film by Billy Kidd. The film captures Dom Pérignon P2’s fine subtleness perfectly. P2 is a high-definition experience, the ultimate expression of Dom Pérignon.

Dom Pérignon’s dark, mineral, iodic, spicy personality resonates with more intensity and clarity than ever.

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Sephora

A 360-degree
in-store experience

“Teach, Inspire, Play” is the motto behind Sephora’s latest retail concept, Beauty TIP Workshop, unveiled at four recently opened locations in San Francisco, Boston, Toronto and Chicago. More than just a store, the new concept offers a 360-degree shopping experience with a strong educational component and next-level customer service that breaks down the boundaries between physical and digital environments. Every purchase becomes a learning moment tailored to the needs of each customer. Taking a refined and contemporary approach, the architectural design for the new concept emphasizes simple materials to facilitate learning and play at every turn. The focal point of the experience is the Beauty Workshop itself, the beating heart of this new type of store: a large table divided into individual interactive stations, each equipped with a large screen, an iPad, USB ports and WiFi.

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Here, stories are shared and customers discover new ways to reveal their beauty. The Workshop serves as a genuine social hub for discussing and experimenting with looks, products and techniques. At any time of day, customers can view demonstrations and tutorials as they become expert users of Sephora Virtual Artist. The terminals all offer access to the Beauty Board, where store visitors can draw inspiration from a gallery of looks submitted by other users. Thanks to its innovative and interactive design, the Beauty TIP Workshop seamlessly combines individual learning, discovery, live events and a full program of classes led by Sephora’s facilitators. The new concept also includes Sephora’s Beauty Studio service, to help customers get a makeover in a matter of minutes.

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In addition, they can use Sephora + Pantone Color IQ touch-screen devices to try out different products together or even book appointments for Premium Services. Each area of the store is specifically designed to help customers find exactly what they need from Sephora’s continually evolving range of products. The Beauty TIP Workshop concept represents a major step forward for Sephora’s stores, transforming them into state-of-the-art learning centers for the entire beauty community, a place where customers are taken on a 360-degree journey to discover the products and looks that work best for them. This next-generation store concept, rooted in discovery and innovation, has set the retail world on its ear and will soon be rolled out to additional locations.
 

The beating heart of the new retail concept is the Beauty Workshop itself, a genuine social hub for discussing and experimenting with looks, products and techniques.